For the last two years we have worked with Doune the Rabbit Hole Festival on a full scale digital marketing campaign. From the start, we mapped out our priorties alongside the DTRH team. Having already built up a brilliant audience from previous years we were heavily focused on rewarding loyalty, increasing engagement rates and communicating with this audience about 2016’s festival. Local SEO was going to be important and a great opportunity to grow new attendees from the local area. This involved creating a brand new website and newly designed social media with a range unique content designed to accurately reflect the intimacy and fun of the festival.
Waving Bear got to work in pinpointing the issues with the website. We gave it a complete overhaul to bring it up to date and fixed simple errors such as missing information, broken links, missing meta and image resolution.
The strength of the site was also a major priority, with a significant link building campaign launched to ensure that the site would gain authority within the search engines. Keywords were also revised to ensure that again, DTRH was cropping up in local searches. This helped ensure a better flow of targeted traffic and a more diverse range of rankings with the SERPs.
Social media was also incredibly important for us on this campaign. The festival already had a good number of followers across Facebook and Twitter, we focused on engaging these users and increasing the following. We created a social media plan and a lot of unique content before devising a range of competitions focused on driving engagement and gaining a broader reach.
Doune the Rabbit Hole is an intimate, independent music & arts festival located amidst the glorious ancient oak trees of the Cardross Estate, near (Scotland’s ONLY) Lake of Menteith, in Stirlingshire. We started life in 2010, at a site near the town of Doune (hence the name!) and for the last 6 years have been celebrating the very best of Scotland’s independent/DIY arts scene alongside amazing international guests.